Within the distinguished network of the BMW Group on Long Island, I served as a digital steward for three pillars of automotive history: the performance of BMW, the bespoke majesty of Rolls-Royce, and the spirited iconoclasm of Mini. In a period defined by the sudden fragmentation of the physical world, my mandate was to assist in maintaining the vital thread of connection between marque and collector.

Operating in close collaboration with leadership, I helped navigate the complex alchemy of brand voice, ensuring that the unique frequency of each nameplate was preserved even amidst the unprecedented disruption of the COVID-19 pandemic. I acted as a conduit for clarity, transforming the logistical realities of a disrupted market into a seamless visual narrative. Through the creation of photography, film, and digital design, I supported the mission to keep the digital showroom doors open, offering a beacon of stability and excellence when the world needed it most.